Updated: Jul 14
We've all gone "on" a diet to eventually get "off" a diet. Time to rid of the stress, the shame, the guilt, and the infamous feeling of failure. Diets be gone.
If in a crowded room, the question used to be, “How many of you have ever tried dieting?”. You’d have a few hesitant people raise their hand, ashamed to admit they were trying to lose weight. Ashamed to admit they’re trying to make amends with failure along the way.
Let’s just say times have definitely changed! Now people brag about their “diet de jour” via social media, they literally wear the t-shirts and talk to just about anyone that will listen. They then lose a few pounds, and for a brief period of time, they feel they’re an expert in the subject. Unfortunately, they also return to the eating habits that made them overweight in the first place, gain more weight than before, and suddenly claim the “diet” didn’t work after all. Sound familiar?
In our industry and our business, we find anyone who goes on a diet eventually plans to get off their diet. It’s a vicious cycle and seems to be never-ending. Most people are overweight due to the Standard American Diet (SAD), which we’ll explain in detail later. They gain weight, then choose one of the many dieting options to remove the weight, then gain it right back. Hence the term, “yo-yo dieting”. We have grown to think our health revolves around quick fixes, temporary results, fad diets, and pills. We're thrilled to tell you those days are in the past.
The good news is we don't expect you to go on this journey alone. We'll be with you every step of the way, but most of all, you now have an entire social network built for the sole purpose of helping you succeed. Optamiz will not only teach you through channels of trusted information, but you'll now have an entire community to motivate and inspire you along the way. Breathe...and keep going. We got you.
"To help achieve and maintain healthy body weight, support nutrient adequacy, and reduce the risk of chronic disease, the 2015–2020 Dietary Guidelines for Americans recommend following a healthy eating pattern across the lifespan.” (U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015–2020 Dietary Guidelines for Americans. 8th ed. 2015..)
In other words...stop dieting. If we eat relatively healthy and get our bodies moving, we’ll eliminate the need to diet entirely. If you want a cheeseburger, eat one, but when you do, make sure it’s really high quality and not a massive portion. Or better yet, have a burger on a salad (it’s delicious!) rather than with fries and a bucket of soda. It’s all about balance, and quite frankly, we’ve lost it.
According to the CDC, “In 2015–2018, 17.1% of U.S. adults aged 20 and over were on a special diet on a given day.” While 17% may sound like a lot, it pales in comparison to the fact that “more than two-thirds (66%) of the adults in the United States are overweight or obese.” You got it, even if the 17% succeeded, which they won’t, it would still leave 49% of the United States overweight or obese.
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