Optamiz Health, Inc. was founded in 2021 by Dr. Ken Kaufman and Heather Hackett-Kaufman of Sarasota, Florida. Together, they created the Optamiz App, THE app for plant-based living. It is the one source for plant-based restaurants, recipes, resources, products and services to help users live a plant-based lifestyle regardless of how casual or committed.
The Optamiz app accelerates the plant-based movement to inspire global change through
Cultivating like-minded social connections
Current information in health and nutrition science
Nurturing plant-based lifestyle, physical health, and environmental sustainability habits with rewards and incentives
Showcasing and supporting plant-based restaurants, businesses, and non-profit organizations
Dr. Ken Kaufman
As the Founder and Clinic Director of Sarasota Sports Medicine, a chiropractic & functional nutrition clinic, Dr. Ken Kaufman has helped thousands of individuals, professional athletes, and celebrities recover from physical injuries and help them overcome chronic, degenerative health conditions through plant-based nutrition. Through his own personal experience and extensive knowledge in nutritional research, he now dedicates his expertise to guiding his patients and developing technologies to help individuals achieve optimal health. Along with his co-founder and wife, Heather Hackett, they are launching the Optamiz app, with the mission to accelerate the plant-based movement to inspire global change.
Heather Hackett has given 20 years to inspiring and promoting others to lead an active, healthy, and rewarding lifestyle. As a book publisher, author, trainer, and featured sports and nutrition writer, she has educated and empowered both children and adults to make life-changing choices. She has also evolved her knowledge and expertise in plant-based nutrition and the countless benefits it has on individuals and the global impact. In working with husband and co-founder, Dr. Ken Kaufman, they created Optamiz Health and the Optamiz app to do their part in accelerating the plant-based movement.